Optimization

All general SEO optimization related topics.

SEO vs PPC strategy

A Comprehensive Guide to SEO vs. PPC Strategies

Traffic is the top priority when you want to establish an online business. New businesses struggle to attract potential customers to their websites. Besides, running a successful marketing campaign without going beyond budget is challenging. Most importantly, which marketing channel allows you to achieve your goal? Professional marketers always consider SEO and PPC as the most significant […]

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Top 5 differences between white hat SEO and black hat SEO

Top 5 differences between white hat SEO and black hat SEO

Search Engine Optimization helps you bring organic traffic to your website. The main goal of an SEO campaign is to raise awareness, increase your company’s visibility, and achieve a higher ranking. However, SEO practitioners are quite familiar with the terms like white-hat SEO and black-hat SEO. Ethical SEO professionals use white-hat SEO techniques. But, some

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seo-for-alternative-search-engine

Beyond Google: SEO for Alternative Search Engine

Google is one of the most popular and commonly used search engines all over the world. However, as a website owner, you must also focus on increasing your reach and optimizing your content for alternative search engines.  Bloggers and website owners usually focus on Google optimization which makes their website rank lower on other search

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Why choose SEO as a Career - Scope and Opportunity

Why choose SEO as a Career – Scope and Opportunity

Digital marketing has emerged as one of the world’s most exciting new job paths due to the explosive growth of the IT industry. This field became too huge in a short period, with several sub-fields and sub-specializations. Search Engine Optimization, more often referred to as SEO, was one of the newer specialist disciplines to develop.

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DO's and Don'ts in seo

12 Do’s and Don’ts for a Successful SEO

SEO is not changing but modifying with time. Today there are SEO marketing strategies. However, recognizing the finest picks is essential for attaining future goals. Search engines use a variety of algorithms each year to function. Maintaining and coping up with these changes is necessary to get perfect outcomes.  Changing algorithms can also create new

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