Google is one of the most popular and commonly used search engines all over the world. However, as a website owner, you must also focus on increasing your reach and optimizing your content for alternative search engines.
Bloggers and website owners usually focus on Google optimization which makes their website rank lower on other search engines. Over-dependence on a single platform might be risky and can even cause instability.
Here’s a complete guide that will help you to think beyond Google and rank your website on various other alternative search engines. Read on to get into the depths of various techniques that will help you rank your website on multiple search engines.
Why should you opt for optimizing your content on multiple search engines?
Not everyone in this world uses and likes Google. You should always try to rank on multiple search engines depending on your target audience. Earning and maintaining traffic on search engines can’t be done overnight. You need to be consistent and follow the best practices to improve your ranking on multiple search engines. Ignoring other search engines can affect the traffic on your website negatively.
The following are some common search engines other than Google that you should opt for SEO depending on your niche and target audience:
- Bing
- Yahoo!
- Baidu
- Ecosia
- Yandex
- DuckDuckGo
Strategies for optimizing SEO for alternative search engines
You need to use the following strategies to optimize your website and its content so that it can rank on multiple search engines simultaneously:
Focus on keywords, technical SEO, and other on-page factors
Keywords are the base of search engine optimization strategy, be it for Google or any other search engine. In 2009. Google announced that meta keywords don’t matter for search rankings. Google did it to avoid irrelevant keyword stuffing in the content. You can use keyword-based anchor texts to enhance your search results and site traffic.
However, other search engines like Yahoo and Bing still require meta keywords to understand the theme of the content. Hence, you should appropriately add meta keywords to your content to rank it on multiple search engines.
Keywords and other elements of on-page SEO play a significant role in increasing your reach on multiple search engines including Yahoo, Bing, Baidu, etc.
Be consistent with publishing high-value content
You should be consistent with uploading high-value content with HD-quality images to enhance your content. Search engine algorithms work on content high-quality content published according to your publishing calendar.
Moreover, adding high-quality images to content helps it to rank better on search engines like Bing. Bing offers more advanced image search technology as compared to Google. Hence, attaching infographics and relevant images can prove to be an asset to help your content rank higher on various search engines.
You should create a content calendar and stick to it while publishing your blog posts to enhance your search engine rankings on Google and Bing.
Use high-quality backlinks
Search engines like DuckDuckGo value your privacy and focus on providing personalized search results. As a result, it doesn’t track the keyword search history of its users. You should focus on creating a solid backlink profile to enhance your search engine rankings.
Eliminate toxic backlinks and introduce backlinks from trusted and crowd-sourced websites like Wikipedia and CrunchBase. Moreover, DuckDuckGo is one of those search engines that use algorithms to understand the users’ intent and shows search results accordingly.
A high-quality and solid backlink profile allows you to rank your website on various search engines like Yahoo, Google, and DuckDuckGo.
Rework Local SEO while optimizing
Unlike Google, there are search engines like DuckDuckGo that don’t use location to track down search results. Hence, you can’t use location-specific search results to rank your content on these search engines. If you want to rank your website for location-based results, you need to add location-specific long-tail keywords in your blog posts and web content to attract high-quality traffic.
So, you need to rework your local SEO strategy to optimize your content for alternative search engines like DuckDuckGo.
Update your social media handles and list your business
Search engines like Bing consider social media handles to enhance your online and web presence. Updating social media handles triggers Bing to extract data from various third-party platforms to rank your blog posts and web content.
Apart from this, you can also use business page listings on Bing to rank your business page. Business rankings on Bing places work like Google My Business to rank your business. Small business owners can get large benefits through business listings and social media handles, as Bing also uses third-party sources to display information on search results.
Emphasize schema markup
Emphasizing schema markup can also help you attract large traffic to your website. It is a microdata that provides a summary of your content and helps search engines understand the relevance of your content. It also helps in improving the Click-Through Rate (CTR) of your web content.
Search engines focus on providing relevant results according to the users’ search intent. Hence, schema markup plays a significant role in enhancing the relevance and significance of your content.
Conclusion
Search Engine Optimization (SEO) is meant to improve the search ranking of your website on various search engines. Most of the time, people just focus on improving their ranking on Google rather than any other search engine. They forget to consider other search engines for improving their online presence. Yahoo is powered by Bing; hence, it is another powerful search engine after Google that can accelerate the traffic on your website and boost your online presence.
Acknowledging other search engines adds to the relevance of your content and increases your reach to multiple sectors. Search engines like Yahoo! and Bing are tough competitors of Google and are associated with a large network audience. Optimizing your website content for these search engines will be highly beneficial for increasing high-quality traffic on your website.
We hope that you might have found this article useful for updating your optimization strategies to rank on multiple search engines at once.
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