Optimization

All general SEO optimization related topics.

Local schema SEO guide

The Benefits of Using Local Schema Markup for Search Engine Understanding

In today’s digital age, it is important for your local business to stand out online. Local schema is a strong type of structured data. It helps businesses share key information with search engines better. When you add schema markup to your website, it gives search engines a clear view of your local business data. This […]

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Mobile website optimization guide.

How to Ensure website is optimized for mobile devices

With more people using mobile devices, it’s very important for businesses to provide a smooth user experience on all devices. How well a website works on mobile affects user engagement, the chances of converting visitors into customers, and overall visibility online. If your website isn’t set up for mobile, you might lose many members of

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SEO vs PPC strategy

A Comprehensive Guide to SEO vs. PPC Strategies

Traffic is the top priority when you want to establish an online business. New businesses struggle to attract potential customers to their websites. Besides, running a successful marketing campaign without going beyond budget is challenging. Most importantly, which marketing channel allows you to achieve your goal? Professional marketers always consider SEO and PPC as the most significant

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Top 5 differences between white hat SEO and black hat SEO

Top 5 differences between white hat SEO and black hat SEO

Search Engine Optimization helps you bring organic traffic to your website. The main goal of an SEO campaign is to raise awareness, increase your company’s visibility, and achieve a higher ranking. However, SEO practitioners are quite familiar with the terms like white-hat SEO and black-hat SEO. Ethical SEO professionals use white-hat SEO techniques. But, some

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seo-for-alternative-search-engine

Beyond Google: SEO for Alternative Search Engine

Google is one of the most popular and commonly used search engines all over the world. However, as a website owner, you must also focus on increasing your reach and optimizing your content for alternative search engines.  Bloggers and website owners usually focus on Google optimization which makes their website rank lower on other search

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Why choose SEO as a Career - Scope and Opportunity

Why choose SEO as a Career – Scope and Opportunity

Digital marketing has emerged as one of the world’s most exciting new job paths due to the explosive growth of the IT industry. This field became too huge in a short period, with several sub-fields and sub-specializations. Search Engine Optimization, more often referred to as SEO, was one of the newer specialist disciplines to develop.

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