Why is site speed important for SEO

The loading pace of your page is highly crucial for its success. If you fail to pay close attention to this critical aspect, you might end up losing heavy traffic and also lose revenue. The article has vital information about site speed and the overall effect of this factor on your business. Please keep reading to know about site speed and discover ways to alter it for your benefit. 

What does site speed mean?

Explaining the term is quite simple. Let us see an example for better knowledge. Whenever a customer eats at a restaurant, the most annoying factor is slow service. If the service is incredibly slow, the client might also leave the premises without notice. Likewise, slow site speed can affect your performance and lower your site’s ranking. Further, it can also cause a negative user experience and give your poor outcomes. 

The Website speed, or performance, signifies how quickly a browser can entirely load and deliver the user’s needs on its page. Poorly functioning sites that work slowly can easily drive any visitor away. On the other hand, sites that load instantly will surely attract more traffic and drive better conversion rates. 

Why is your site speed crucial?

Improving your site speed can benefit you in many ways. It can boost your firm’s performance and give you desired success in no time. Some exclusive perks of boosting the speed of your website are: 

1.      Better conversions

Many studies have shown that site speed has a noticeable impact on progress. Users do not just like to stay on fast-loading websites but also tend to purchase on the same. Several companies have discovered that a slow loading page can negatively impact your firm. So, if you want to lift your revenue, keep a speed check. 

  • Mobify notices that when they decreased their site’s loading time to 100 milliseconds, it gave them a surprising hike and a better conversion rate.
  • Also, AutoAnything notices a 12-13% increase in revenue after reducing their page loading time to half.
  • Walmart saw a 2% hike after improving their website’s loading page. 

Thus, improving the site’s speed and giving users a perfect site loading time always benefits your performance. 

2.      Low Bounce Rate

The term defines the number of users that drop your page before it even loads. A user will most likely click a window or press back if the page fails to load in a few seconds. Nobody has the patience to wait in this fast-moving competitive world. Many huge companies have noticed a large percentage of user loss every time their website takes time to load. 

3.      Better SEO

The primary aim of Google is to offer exclusive services and quick loading relevant pages to its users. Thus, a site’s performance is very crucial for a better rank on the search engine. Also, a site’s performance on mobile devices is equally important for overall SEO success. 

4.      Happy Users

Long loading pages often result in disappointing results and poor outcomes. Further, it can also create a very negative user experience. Waiting for even some seconds can be very annoying for users and provoke them to leave the site and look for another reasonable option. 

What are the aspects that affect a website’s speed?

Certain aspects impact the overall speed of a website. To name a few are: 

·         Page weight

The resources that a website requires to load have a huge result on its working. Enormous JavaScript files, large video contents, big CSS files, and HD images all add to a web page’s weight or load time. So, a page that needs more resources or has many such similar contents is more likely to load slower than the other pages. 

One must always ensure that the website’s page is light. It means using small file sizes and instantly loading pages for the website only. Using such services improves capabilities and makes websites simpler. From simple page apps requiring JavaScript functions to webpages with third-party ads, the more complex your page is, the more loading time it needs. Also, homepages with moving images and other features are considered to be heavy. Thus, avoid using them or pick the right size for smooth functioning. 

·         Network

Even if your site page is light, it might not load instantly in browsers because of network issues. The networking tool that is used and the ISP quality impacts the services of your site. Further, mobile devices with 3G or 4G instead of WiFi connectivity tend to load slower. However, there are also a few techniques that may help you load pages quickly despite these conditions. These methods comprise compression, minification and hosting your content. 


The speed of your site is the key to your firm’s success. Ensure you practice the correct ways and methods to offer reliable loading pages. Work and focus on slow-loading pages and fix these errors quickly for gaining desired revenue.

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