Every year marketers try to strategize their investments and look for top-performing channels. However, SEO always gains a top priority for businesses in Bangladesh. Google regularly updates its algorithms to provide a better user experience.
So, SEO is the most dynamic digital marketing field. Marketers have to analyze SEO trends in the country. It is essential to know the latest SEO trends in Bangladesh and refine your campaign accordingly.
Knowledge and expertise in the subject
EAT acronym is one of the new trends in SEO. Google focuses on the expertise of the creator or author to determine the content quality. It means you should have hands-on experience and knowledge about the topic.
Audience-focused content- Not traffic-focused
Google and other search bots in Bangladesh can easily determine whether the content is irrelevant to the visitors. For instance, a website on financial software should not publish cooking instructions. So, does your target audience in Bangladesh benefit from your content?
Your digital marketers have to focus on the relevance of the content. It should also be related to your industry in Bangladesh.
You can use a content planning tool to develop the best content for our Bangladeshi website. After entering a keyword, the tool provides semantically relevant terms.
Satisfying and valuable content
The content you publish for your target audience in Bangladesh should be useful. Google always tries to provide users with top-rated content throughout its history. It means consumers should feel satisfied after clicking on the natural search result. But, it is challenging to measure user happiness.
So, you have to consider target users while creating the content. You may work with a highly skilled content creator who develops content relevant to your website’s main topic.
But, how will you improve the content value? A simple analysis of the search volume of the keyword may not give you the desired result. You need to consider
- The type of content in search results
- The amount of text on the website
- Links appearing on the page
SEO for your product pages
If you have launched an eCommerce website for Bangladeshi consumers, your product pages should be SEO-friendly. Most often, these pages have shallow content.
However, it is essential to add interesting elements to these pages because Google encourages only informative, long-form content. Drop-down menus, customer reviews, and FAQs are some additional content for your product page. Keywords are useful for writing product descriptions for your eCommerce website.
High-performing, fast-loading website
High-performing websites that load faster have a chance of achieving a better rank. In 2023, Core Web Vitals and Page Speed Insights are the best tools to monitor and evaluate the performance and speed of website’s in Bangladesh.
Although content quality is important, you need to improve the speed of every page of your site.
Many websites in Bangladesh overlook images. However, visual content plays an important role in driving higher rank for image searches. Besides, it gives you an opportunity to add semantically-related terms and keywords to the content while creating Alt text.
Google wants to see schema markup and Alt text that enables crawlers to understand the image content easily. So, webmasters in Bangladesh should make the content highly accessible to users. Besides, Alt text is advantageous to those who have visual impairment.
Alter CTR based on the SERP positions
In 2023, you have to know a new concept about ranking positions and CTR. Today, desktops and mobiles give endless scrolling opportunities to users in Bangladesh. So, users can scroll through several pages of the organic SERP results and find relevant content.
You can notice a consistent relationship between CTR and ranking position. Most of the clicks go to the first few results. However, CTR causes a significant effect when searchers can navigate across different pages in the SERP result.
Perhaps, the biggest concern of marketers and website owners is zero-click searches. As the search engine has added search features and featured snippets, CTRs will not experience zero clicks.
Although it is ideal to have a position on the first page, you can get clicks with a position on page 2 and 3 due to endless scrolling trends.
Ensure that you have optimized the Meta description and page title with keywords. Besides, schema markup and other features will make your content more clickable.
Google and other search engines have started giving more importance to pages optimized for particular entities.
Thus, entity-based website optimization has become more effective than keyword-based SEO. The reason behind this is the development of knowledge panels.
The search bot identifies the content using NLP algorithms. For instance, these algorithms analyze the textual content and find the relevant entities (or terms). It helps the engine know what the content is about.
When the search engine collects a large amount of information, it connects different dots and grants the panel to the entities.
An entity-based SEO campaign is effective for local searches. In case of local queries, the search engine identifies the relevance of the entity (query) to a particular location.
AI-generated images gaining popularity
Although Google has not announced anything about AI images, many marketers in Bangladesh have started using the technology for images.
You can choose an AI image generator to obtain images on different topics. Advanced AI tools can create perfect images if you provide the right prompt. With more details, you will have better images. Search engines can also identify the objects successfully.
Automation in SEO
Online marketers in Bangladesh prefer using SEO software to automate their SEO tasks. AI can also be applied to content development.
The tasks that previously involved manual effort can be accomplished with automated tools. The tools can easily detect technical issues and website updates. Even if you are not highly trained in SEO, you can make some adjustments and find the best results.
So, these are some SEO trends found in Bangladesh. Optimize your website for the audience in Bangladesh. However, SEO is a long-term game, and you need to make a continuous effort to get the best result.