How did Google improve search quality in 1998

In 1998, Google became the dominant search engine in the world. It was the first time that a search engine had become the most popular one globally. In 1998, the web was still very young and basic to use, and not everyone could use it. 

Despite all these conditions and difficulties, Google continued to grow, and then it climbed and finally led as the top website in the whole world. Here’s how Google improved its quality of search over time.

How was Google founded?

Google was founded in 1998 as a research project by Larry Page and Sergey Brin, two computer science Ph.D. students at Stanford University. They believed that the internet was growing too big to search through manually. It would be very useful to have an automated search engine that prioritizes results according to their importance. 

They wanted to rank websites not by counting how many times a certain term appeared on each page but by analyzing the number of links pointing to them. The early years of Google were all about building the search engine’s capabilities.

What is the Google algorithm?

The Google algorithm was a great leap forward in ranking technology, but it wasn’t the first time Google had made changes to improve its search engine. The search engine has undergone many changes since 1998.

Google’s algorithm is a complex system that helps retrieve data from its search index and immediately deliver the best possible outcome for a query. The search engine uses algorithms and numerous ranking factors to deliver web pages ranked by relevance on its SERPs. 

While at least 200 factors get used in Google’s algorithm, Google has never confirmed how many factors it uses and what they are. Google offered a clean interface with no ads and no distracting information (at least most of the time). It realized early on that people want an uncluttered environment when searching for information online.

Google’s Search Algorithm

Google’s search quality has improved since it was founded, and they continue to work on many improvements. Google used large numbers of computers working in parallel to perform its calculations because it knew that speed was key for most Internet users. Today, Google has hundreds of thousands of servers processing information from all over the world at any given time.

Here are some of the more vital changes that have been made over the years:


PageRank is one of more than 200 signals Google uses to determine a page’s relevance. It is one of their founding algorithms, and it looks at more than 500 million variables and 2 billion terms to provide results. It also analyzes the full text of web pages that it crawls to understand what they’re about.


The Sandbox was an algorithm update that prevented new sites from ranking well for competitive keywords until they proved trustworthy and authoritative. The Sandbox still exists today, but judging from the questions we get from webmasters, the effect is smaller now.

Big Daddy 

Big Daddy was an infrastructure update that changed how Google crawled and indexed webpages. This update allowed us to index pages faster, make our index fresher, and provide a better ranking for dynamic content. This improved relevance and made searches more accurate.

In 1998, how did Google increase search quality?

Google’s algorithm is a sophisticated system that retrieves data from its search index and delivers the best results as quickly as possible. The search engine uses many factors in a mathematical equation to give a score to every site and every inquiry.

The first thing that Google did to improve its search quality was to use a better algorithm. The algorithm that Larry and Sergey used initially was very simple, and it had many flaws. They first replaced the Stanford algorithm with a new one, called BackRub. 

This new algorithm considered page ranking and the number of links connected to that page. This meant that pages with more links would rank higher than pages with fewer links, even if the latter had a high page rank, as long as the two were on the same topic. 

This made BackRub much better than Stanford’s original algorithm because it took into account ranking and relevance at the same time. This meant that while both of these factors were important, they weren’t equally important.

Important Factors that Helped Google in Improving Search Quality:


The most important factor in determining how websites are listed is their relevance to the query. A website’s “relevance” is determined by how closely it relates to what you entered, not only by text but also by location, type of service provided, and more. For example, if you’re looking for an Italian restaurant in New York City, Google will rank all the Italian restaurants based on their location and user reviews.


Another major factor that influences page rankings is authority. A website’s authority can be judged by how many other websites link back to it. This isn’t always easy to control, as links cannot be bought or forced from other sites. However, you can increase your website’s authority by creating content that people want to link back to (like infographics and blog posts).

User Interaction 

The user interaction metric is one of the most important parts of the Google algorithm. The main way that Google determines this is through click-through rate (CTR). Google measures the number of times that people click on your website from its search results and uses this information to determine whether or not you’re providing a good service for its users. 

When someone clicks through to your portal from Google and then immediately hits the back button to go back to their search results, this is a sign that your website didn’t provide what they were looking for.


Is Google Search better now than it was in 1998? From a search engine optimization perspective, yes, it’s much better. It can handle more complex queries and deliver more relevant results. And the reason it can do this is because of the technology that Google has developed over the years to make their search algorithms work.

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